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this video from HP where Callprint demonstrates how HP Technologies help them become more of a "true on-demand" printer in the UK where space is at a premium price "fitting a robust unit into a very small space". The video gets into how their new office location and their clientele requires high end printing capabilities. While offering services to the AEC industry they also offer full color graphics as well, offering fast turn around. They call it "reactive printing" and offering cutting-edge services.