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this article, if you want to see a future for the printing industry, you'll need to learn the ins and outs of digital online marketing. So, exactly what is digital online marketing? It can mean a lot of things to many people, but for marketers it means anything that enhances the print or direct mail process that occurs online. This author uses an example of direct mail retargeting. If you don't know what retargeting is, read the article and find out what this entails!