Take a look at this article that details what triggered direct mail really is and how to get results from it. This applies not only to your business but to your client's businesses.
To summarize:
- It's another name for the practice of direct response marketing--when a consumer or customer does something, it triggers a response from you.
- One of those responses can be a mailing--from you or your customer.
- The question becomes: do you have the infrastructure available to take advantage of triggered direct mail? For instance, can you track visitors to your website, download of content, or CRM software. This article shows you what you need to be able to trigger a response to an action.