You've decided you're ready to take on a content marketing effort that will help you meet your marketing and sales goals. Take a look at
this article that will take you step-by-step through the process of establishing a budget for content marketing that's effective and has the opportunity to realize a return on investment. There are some interesting statistics in this article, like content marketing costs 62 percent less than outbound and generates three times as many leads. It also drives your conversion rate that could be six times higher than your other marketing methods. A good read that's not too long...