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this article that details all the right reasons you need social media to make your business better. If you're marketing these days, social media is essential to your marketing mix. Each platform (Twitter, LinkedIn, Facebook) helps you connect directly with your clients, increase awareness of your brand and support your lead generation and sales process. And it really doesn't take much to start. Just a commitment to use it on a consistent basis. Here is a summary of the six reasons why you need to invest in social media to improve your business prospects:
- Build awareness--if prospects don't know you're there, they can't become customers!
- Communicate authority--give prospects ideas with good content.
- Show authenticity--get your tone just right and they'll keep coming back.
- Encourage engagement--it's a two-way street so try to get them engaged.
- Provide support--give them information, solve problems, be the resource they need!
- Grow affordably--learn how you can get the best bang for your buck on social media.