This article takes an interesting perspective on why direct mail works in a B2B marketing framework. We're heard a lot about why direct mail is so important, but this article takes a slightly different look at why it could work for many of your clients. Direct mail is relevant to the marketing mix, even in these digitally dominant times! To summarize, these are the eight reasons why direct mail is still important:
- It doesn't require opt-in (important in the GDPR days)
- It won't get caught in spam filters
- Mail stays effective long after it hits your desk
- It stays effective even when you've moved on
- It doesn't have any competition
- It lends itself beautifully to certain offers
- It can reach decision-makers like email can't
- Finally, direct mail drives social media and online marketing