Check out
this article that gives you five steps to help you make sure your video marketing strategy is on target. To summarize, here are the five tips, but the article goes into much more detail:
- State your mission--convey the type and tone of content, who you're talking to and what value you'll be conveying.
- Pick your topics--then brainstorm ideas to tell the story with video.
- Designate your drivers--who is shooting the video, who writes the scripts, who approves ideas, etc.
- Where your video will "live"--are you putting it on YouTube, Facebook or other social media platforms or on your site or both?
- Track your performance--make sure you put a string on visits, views, click throughs and drop offs.