According to Ad Age, more companies are continuing to develop their own in-house marketing agency:
"Today brings some sobering data points about the percentage of marketers building in-house agencies. As Ad Age's Adrianne Pasquarelli writes:
In news that's surprising to no one, in-house agencies are on the rise. What is new, however, is just how much. The vast majority, or 78 percent, of members of the Association of National Advertisers have some form of in-house agency, according to a new report by the group, which surveyed 412 client-side marketers."
That's a big jump from the last time ANA delved into the subject in 2013, when it found that 58 percent of marketers it surveyed had an in-house team."
Is this an area you could sell into? Are you calling on companies that may be have their own in-house marketing arm? Now might be the time to re-evaluate for 2019.