Check out
this article from the professionals at Hubspot who definitely know how to earn attention from their prospects and clients. To summarize:
- Some sales and marketing people really do steal time from their customers. According to this article, it's stealing when you take someone's time and give them nothing in return.
- Globally, only 3 percent of people say they trust sales and marketing professionals (ouch!).
- When customers receive an unwanted "outreach", 85 percent say their opinion of that company goes down.
- Here's how not to steal customer's time:
- Entertain and you'll earn attention.
- Content that informs and educates will earn attention.
- If you have someone fill out a form, give them something in return to earn their attention.
- Ask for permission in an email and you'll earn their attention.
- Make a sales call where the objective is to understand, not close a deal and you will earn attention.