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How Much Content Do You Pump Out?

By Julie Miller posted 11-27-2018 14:35

  
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Take a look at these statistics regarding how often companies publish content. According to The Manifest's 2018 Content Marketing Survey:

  • 51 percent of digital marketers publish content daily
  • 31 percent publish weekly
  • 8 percent publish monthly
  • 7 percent publish every other week 
  • And 2 percent publish less than monthly
This report was based on data from a survey of 501 digital marketers--73 percent are B2C and 27 percent are B2B. 

And here's a reminder: according to the Content Marketing Institute this is the definition of content marketing:
"Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience--and, ultimately to drive profitable customer action. Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customer to help them solve their issues."
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