Self-promotion is not easy. But take a look at
this article and maybe you'll find some interesting ways to incorporate self promotion into your marketing plan in 2019. Remember, self-promotion is different than sales in that it is less targeted but just as important. It's about creating awareness which eventually increases sales numbers. As this article points out, marketing/self-promotion is about stocking the pond and getting prospects to call you and say "I see you've solved a problem for someone else, I have that problem too and need your help." A good article to read that might help you decide how to promote yourself next year!