Check out this article that details five easy things you can do to get your copy read online. One startling statistic--only 16 percent of people read word-for-word online. Most readers aren't reading word-for-word, they're skimming, searching and generally trying to find what they want--and then they leave. Fast.
To summarize, here are five tips for better online copy:
- Eye-catching titles make it easy for consumers to read: don't forget the focus keywords
- Subheads that are concise and to-the-point let readers know what to expect
- Bullet points and lists showcase the information you want to convey
- Short, clean paragraphs with relevant keywords attract your readers eye
- Simple language (no jargon) will be read more than complex copy