This
fascinating article from Big Picture Magazine titled "The Power of the Word No" was more than instructive in the wrapping business. The author is a co-owner of a vehicle wrap company in Louisville, Kentucky. He chronicles his journey into the world of saying "no" to the projects that just aren't profitable. It's a long read, but well worth it. Here are some of the highlights:
- Learning when and why to say no to more work is always a good thing. Although small $65 wrap jobs are just as important as the $12,000 fleet projects, you need to be more self-aware of what your company is capable of and if the heavy labor cost and minimal ROI needs to be revisited.
- The author says he's charging too little for some services and not enough for others. His examples: removing wraps and graphic design were services he under-charged his customers after he timed the services out.
- Example: instead of wrapping a helmet that was needed the next day, he sent the customer to a great airbrush artist.
- One last point: the author tries to educate his customers upfront and manage expectations prior to delivery.