Blogs

Check out this article that details how many establishments primarily engage in performing pre-press and post-press services in support of printing activities. According to the U.S. Census, looks like as of 2016, the number has dropped to 1,545 total establishments. But the article does a deeper dive into the numbers that might help you decide whether or not to job out finishing or other types of work in your business. A long read, but well worth it if you're thinking about adding finishing equipment in the new yea
Check out this article from Wide-Format Impressions where Cushing Co. writes every month about wide-format color printing and their 90-year journey from AEC to full service wide-format color printing. For just about anything you can imagine-- indoor wall decor to outdoor signage and the endless possibilities in between, Cushing has been on it for decades. If you don't already subscribe online to Wide-Format Impressions, click here to see what they talk about every mont
Cushing Co. was named the Illinois Family Business of the Year in the small business category from Loyola University Chicago this year. The winner was announced this week with the award to be presented on Thursday, November 15 at the Four Seasons in downtown Chicago. Cushing was up against some worthy competition including:  A. Perry Homes, Batavis Enterprises and Daprato Rigali Studios. For more information about this award, please go to this lin
According to this article , here's a reality check on content marketing: Six out of ten marketers say it's a struggle to produce engaging content Almost six out of ten say it's hard to produce content on a consistent basis Half say lack of time and bandwidth is a major hurdle Only 30 percent of all marketers feel their organization is effective at content marketing So how about you? Is tackling the content marketing monster still a bear after ten years of being officia
Check out this article that details everything you want to know about the capabilities at Beeline and Blue in Des Moines, Iowa. According to this article in Digital Output Magazine, you'll see how Beeline worked with their swissQprint Nyala flatbed to create a masterpiece of 569 square feet of signage for the Pork Producer's tent at the Iowa State Fai
There is a blog we subscribe to here at ReproMAX, it’s called “Writing Without Bullshit” and it provides a good amount of valuable information that applies not only to writing but business in general. You are required to ask to gain entry to the group—it’s really an online newsletter. What struck a chord was an article titled “Crowds, wisdom, and becoming a Bitcoin blackmail authority”. The author starts out talking about his experience with the current trend in Bitcoin blackmail and how he has been subjected to this occurrence, how he has dealt with it and what his experience has been. His posts on this subject have netted him a goodly number of views. ...
ST. LOUIS, MO—ReproMAX held their Fall Conference in Las Vegas, Nevada starting on October 17, 2018 in conjunction with the annual SGIA Expo. The conference featured a line-up of ReproMAX’s own business speakers including a number of experienced ReproMAX Partner company owners and executives plus Kate Dunn from Keypoint Intelligence/InfoTrends. Each speaker addressed critical issues in the ever-changing digital print world and how they affect the bottom line of every ReproMAX Partner company. The three-day conference agenda was packed with sessions on a wide range of topics including sales management, new markets, equipment placement, best practices in ...
     FOR IMMEDIATE RELEASE:                   Rileys of Calgary, Alberta Canada was named the ReproMAX 2018 Partner of the Year and HP was named Vendor of the Year at the ReproMAX conference held in Las Vegas, Nevada. Each award was voted on by over 100 ReproMAX Partners who are considered the industry’s largest and most progressive wide format print service providers. Each company faced significant competition in both the Vendor and Partner award sectors. The recipients are selected via a ReproMAX Partner vote.                  Each year, the Partner of the Year award is presented to a leading ReproMAX Partner company that actively participates with ...

More In-House Agencies

According to Ad Age, more companies are continuing to develop their own in-house marketing agency:  "Today brings some sobering data points about the percentage of marketers building in-house agencies. As Ad Age's Adrianne Pasquarelli writes: In news that's surprising to no one, in-house agencies are on the rise. What is new, however, is just how much. The vast majority, or 78 percent, of members of the Association of National Advertisers have some form of in-house agency, according to a new report by the group, which surveyed 412 client-side marketers." That's a big jump from the last time ANA delved into the subject in 2013, when ...
Check out this article that gives you five steps to help you make sure your video marketing strategy is on target. To summarize, here are the five tips, but the article goes into much more detail: State your mission --convey the type and tone of content, who you're talking to and what value you'll be conveying.  Pick your topics --then brainstorm ideas to tell the story with video. Designate your drivers --who is shooting the video, who writes the scripts, who approves ideas, etc. Where your video will "live" --are you putting it on YouTube, Facebook or other social media platforms or on your site or both? Track your performance --make sure ...
Check out this article from Mailing Systems Technology that details some specifics on the postal rate increases that may be coming soon to a post office near you. Being aware of this possible increase will help you guide your customers in planning their budgets for next year. According to this article, the USPS filed a notice with the Postal Regulatory Commission of price changes effective January 27, 2019, raising prices approximately 2.5 percent with shipping service price increases varying by product. If favorably reviewed by the PRC, the price of a first-class stamp would increase to 55 cents from 50 cents. The proposed increases affect first class ...

Cushing Wins Award

Congratulations go out to the professionals at Cushing for being named the 2018 Illinois Family Business of the Year in the small business category. Check out their blog article here that details how the Cushing family-owned business has been thriving for 90 years. And true to the spirit of the Cushing family, they thank their staff, customers and local business community for the success they have achieved. Its a good read, and a well-deserved recognition to a family's commitment to the success of their busines
Check out what BarkerBlue has to say about improving data to reduce construction rework time with this comprehensive eGuide . According to a recent study, poor data and miscommunication is driving over half of all construction rework. The lack of digital standards continues to result in some companies unknowingly inserting rogue data and data mistakes into their project plans. This AEC Digital Standards Guide might help you to stop data detours and mistakes and reduce unnecessary reworks. Download the guide and see if it helps you or your clients make construction rework costs decreas
Take a look at   this article from Target Marketing that gives you six questions to ask your data/list provider to ensure a quality list acquisition. These tips will help you manage a compiled list purchase (a list that is created from multiple public sources) and make the right decisions to get your direct mail campaign off to an excellent start. To summarize: How much of this list comes from a single data source? Careful here, you don't want a list that has a narrow or single source but multiple sources.  Is the list verified and enhanced by other sources? Does your list provider subject their list to a wide range of software processes to "clean" ...
These 10 Marketing Tips From the Father of Marketing David Ogilvy really stand the test of time. If you think you know these tactics, it's a good reminder. The article is a short read, but to recap: The consumer isn't a moron; she's your wife.  The more informative your advertising, the more persuasive it will be.  The headline is the "ticket on the meat". Use it to flag down readers who are prospects for the kind of product you are advertising. Do not regard advertising as entertainment or an art form, but as a medium of information.  If you're trying to persuade people to do something, or buy something, it seems you should use their language, ...
Check out this article that details the tasks you need to accomplish to get the paper you want, when you want it. The author of this article shows you her three-step approach to securing paper when it's a tough task to accomplish. Print service providers are feeling the impact of the current paper situation. Costs are increasing, delayed orders are no longer the exception but the rule and no grade of paper is excluded from these market-driven changes.  The three step approach this author outlines is summarized below. For the complete article, click here.  1. Plan well in advance of need--the more lead time, the better.  2. Be consistent in the volume ...
Check out this article where printers learn more about wide format and specialty graphics taking a larger role in the industry and also at this year's PRINT18. According to WhatTheyThink?, this venue has not been a forum for wide format or specialty printing equipment announcements, or even promotion of this type of printing. But now this trade show showcased a wide range of applications, giving commercial printers concrete ideas for exploring new business opportunities and different ways to grow their business. If you want to know what areas of our business commercial printers might be looking to pursue, check out this article, then check out the write up ...

Top 25 Printing Markets

Here's a synopsis of the top 25 hot printing markets for 2018-19. This article was published by Wide Format Impressions this month and it marks the 38th year they have been measuring this information. To recap, listed below are some of the details to this piece of research. We will post the PDF in the library, but this should be a good overview for you to review.  Pay attention to these top markets, as they account for nearly 95 percent of total print. Some of the industries listed below are those that are predicted to be on the upswing and are just a sampling. Caution: this study is calling for 3 percent less print spending than last year: Packaged foods--most ...
Check out this article in the Chicago Tribune detailing the range of work performed for the Chicago Bears office in downtown Chicago. Cushing was tasked with making their 11,000 square foot office space reflect the Bears brand with a wide range of indoor wall decor, signage, cutouts, promotional materials and more! A good read and an excellent project that takes the Bears to a "whole different level
According to an internal announcement from Doug Magid, President, BluEdge:  It is with great appreciation to Ernie Lorandeau for his years of leadership that BluEdge announces his retirement. Ernie is a well-respected 50-year veteran of the reprographics industry. He started his career trimming prints at Miller Blueprint as an 18-year-old, working part-time while going to college. At one time or another Ernie has worked at just about every position in the repro industry from production to sales to manager to owner.  In 1980 he established one of the industry’s first computer graphic service bureaus which was groundbreaking at the time.  Ernie’s years ...