Blogs

How To Pair Fonts...

... and look like you know what you're doing! Thanks to the folks at Cushing Co for passing this along, check out this article that will help you find the perfect fonts to pair to make any design better! If you think you can't learn how to combine fonts and only skilled designers can do this, this article can help you decide which fonts are best together! This article really is a keepe
Check out this article that lists the most important best practices and trends in email marketing. To summarize: Embrace mobile but don't forget desktop.  Keep it simple.  Increase the amount of interactivity in your email.  Send fewer, but more relevant and engaging emails. AI can strengthen your email marketing making it more personalized and thus more effectiv
You've produced a spectacular video. Now check out this article from Hubspot that details all the places you should be using your video. Give your hard work the attention it deserves by using this checklist to get your video seen by the people who need to see it. To summarize: YouTube (of course) but YouTube by itself isn't a strategy. Your website and landing pages. Email campaigns should have your video located somewhere within the email.  Your email signature can contain a hyperlink to your video.  Social networks --pick your places and make your video visibl
Check out this article if you're looking for a starting point for your direct mail marketing strategy. This one is very easy to follow and provides just the right amount of information regarding audience, offer and design. Once you consider all these elements, then it's good to take it a step further by supplementing your knowledge. A short read but full of useful information on how you can begin the year with a well-planned direct mail marketing campaig
Are you a collaborator with your clients or do you just take orders? Check out this article that reminds everyone to stop the order taking nonsense and really get into your client's head and collaborate with them to solve their problems. Some interesting points in this article include the need for printing companies to move from product-centric selling and servicing to service-centric selling and customer relation

It's Training Day...

...well maybe. This article details how managers and owners of printing companies can get their staff to complete training assignments. A fair question, and there are usually three reasons why training assignments are not completed. Take a look at this article to find out what those reasons are and how you can up their engagement in the training you're trying to provide employee
Check out this article that details how this Minneapolis startup is changing the way customers think about direct mail. To summarize, the company's name is Inkit and they supply: "...a programmatic direct mail solution that automatically generates direct mail pieces based on a trigger or action determined by the customer. Say the marketer wants the system to be triggered when one of its customers unsubscribes from its email list or goes inactive on day 30. When the trigger occurs, the system automatically generates a personalized mailer that is put into the queue the same da
Have you ever wondered what makes Thomas Printworks so successful? Check out this article from Wide Format Impressions that gives you the blueprint to their accomplishments now and in the future. You'll see how Thomas has been able to evolve and change, resulting in an ability to serve their clients and remain relevan
ST. LOUIS, MO--ReproMAX announces the appointment of two new members and new co-chairmen of their Board of Directors for 2019. Ken Hildebrand, President of Commercial Digital Print and Wade Sparks, President and CEO of Riley’s were named to the board. John Bingham, President of Dominion Blue and Dan Zimmerman, Partner at Dataflow were named co-chairs of the ReproMAX Board of Directors for 2019. Steven Strooh, Vice President of Beeline and Blue and Jeff Carl, President of The Wide Format Company will continue their terms on the Board of Directors. Gene Klein, CEO of BarkerBlue and Guy Timothy, President of SBR/Vision Graphics will remain as advisors with ...

Hackworth Acquires Copico

Hackworth Graphics & Printing has acquired the Copico operation in Suffolk, Virginia. Hackworth is a 27-year old family-owned business and a ReproMAX Partner company. For more information, check out this article
Yup, that's right. Check out this article from Printing Impressions that sounds the alarm most companies should have heard years ago. According to a recent survey, the majority of printing companies expect at least 30 to 50 percent of their workforce to walk out the door in the next ten years. The median age in their press room: 45 years old. And it gets worse. Traditional sources for employees--like trade schools and unions--are dried up and no longer feeding the pipeline.  What's the solution? Here are a few answers: Start training a select number of employees for more responsibility while bringing in new, less experienced employees to take their place ...
Check out this article that details five easy things you can do to get your copy read online. One startling statistic--only 16 percent of people read word-for-word online. Most readers aren't reading word-for-word, they're skimming, searching and generally trying to find what they want--and then they leave. Fast.  To summarize, here are five tips for better online copy: Eye-catching titles make it easy for consumers to read: don't forget the focus keywords Subheads that are concise and to-the-point let readers know what to expect Bullet points and lists showcase the information you want to convey Short, clean paragraphs with relevant ...
Take a look at this article that discusses how SEO may become as important if not more important when it comes to voice search. The article delves into how voice searches are expected to account for half of all online searches by 2020 (not too far off!).  And according to this article, voice searchers are usually looking for business information in their immediate area. So how will voice search affect your business? Will prospects look for wide format digital printers and estimates via voice search in the near future? Check out this article that might help you define whether or not voice search will affect your business and how much effort you'll need to ...
Self-promotion is not easy. But take a look at this article and maybe you'll find some interesting ways to incorporate self promotion into your marketing plan in 2019. Remember, self-promotion is different than sales in that it is less targeted but just as important. It's about creating awareness which eventually increases sales numbers. As this article points out, marketing/self-promotion is about stocking the pond and getting prospects to call you and say "I see you've solved a problem for someone else, I have that problem too and need your help." A good article to read that might help you decide how to promote yourself next yea
Check out this article from Catie Duffy at Cushing  published in Wide Format Impressions . The article gives you several social media tips to complement your printing business. To summarize: Use social media as a customer service tool. Determine whether you want to run ads/announcements on Facebook, LinkedIn or Instagram.  Post testimonials--you can't go wrong! Be active on social media. Share web conten
Take a look at these statistics regarding how often companies publish content. According to The Manifest's 2018 Content Marketing Survey: 51 percent of digital marketers publish content daily 31 percent publish weekly 8 percent publish monthly 7 percent publish every other week  And 2 percent publish less than monthly This report was based on data from a survey of 501 digital marketers--73 percent are B2C and 27 percent are B2B.  And here's a reminder: according to the Content Marketing Institute this is the definition of content marketing: "Content marketing is a strategic marketing approach focused on creating and distributing valuable, ...
Here's a synopsis of an article from Marketing Profs that details the usage of blogs and social media by Fortune 500 companies. It's based on a report from UMass Dartmouth that can be found here .  To summarize: 53 percent of Fortune 500 companies have a public facing corporate blog. That's up 11 percent from the previous year.  How do Fortune 500 companies use social media? Roughly 98 percent have a presence on LinkedIn, 91 percent are on Twitter and 89 percent are on Facebook with 77 percent on YouTube.  An interesting note: Instagram has seen a significant increase in adoption by Fortune 500 companies--up to 63 percent this year. That's up from ...
Check out this article from the professionals at Hubspot who definitely know how to earn attention from their prospects and clients. To summarize: Some sales and marketing people really do steal time from their customers. According to this article, it's stealing when you take someone's time and give them nothing in return.  Globally, only 3 percent of people say they trust sales and marketing professionals (ouch!).  When customers receive an unwanted "outreach", 85 percent say their opinion of that company goes down.  Here's how not to steal customer's time:  Entertain and you'll earn attention. Content that informs and educates will earn attention.  ...
Check out this article that details how many establishments primarily engage in performing pre-press and post-press services in support of printing activities. According to the U.S. Census, looks like as of 2016, the number has dropped to 1,545 total establishments. But the article does a deeper dive into the numbers that might help you decide whether or not to job out finishing or other types of work in your business. A long read, but well worth it if you're thinking about adding finishing equipment in the new yea
Check out this article from Wide-Format Impressions where Cushing Co. writes every month about wide-format color printing and their 90-year journey from AEC to full service wide-format color printing. For just about anything you can imagine-- indoor wall decor to outdoor signage and the endless possibilities in between, Cushing has been on it for decades. If you don't already subscribe online to Wide-Format Impressions, click here to see what they talk about every mont